Lauren Henss ⎻ VP of Marketing & Strategic Initiatives

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Lauren Henss

Lauren Henss

VP of Marketing & Strategic Initiatives

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With over two decades of visionary leadership and diverse real estate experience, Henss specializes in developing and executing comprehensive marketing strategies, impactful communications, digital transformation campaigns and cross-functional initiatives that elevate brand visibility, attract top-tier agents, and expand market share.

Her senior leadership roles at Fortune 500 real estate companies, including COMPASS and TollBrothers, have driven a $2 billion increase in sales volume and a 28% boost in marketshare across Southern California and Hawaii.

Henss’s professional influence extends across multiple industries, having worked in both B2B and B2C marketing agencies along with global brands and high-growth start-ups across real estate, technology(SaaS), retail, and luxury sectors. At FirstTeam, Henss has established a successful in-house agency model and leads all marketing efforts for the brand and its agents.

In addition, she drives strategic growth initiatives in collaboration with the sales and recruitment departments, focusing on revenue generation, agent retention and high-quality recruitment as FirstTeam continues to expand.

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