First Team Real Estate—Southern California’s largest independent real estate brokerage—is introducing a revolutionary digital platform designed to change the way agents do business while dramatically improving the client experience at every stage of homeownership.
RoadMap-AI™ is an intelligent search and sell sequence that swiftly identifies and embraces each qualified click to an agent’s inventory and CRM. With RoadMap-AI, First Team agents will be able to autonomously launch digital drip campaigns, social media campaigns and text message campaigns directly from the platform at no cost to individual agent and agent teams. First Team architected the RoadMap-AI technology from a blank slate with a focus on agent productivity and simplicity. Integrations such as kvCORE and Zapier streamline agents’ marketing process with a technology sequence that is proprietary to First Team.
“For most clients, homeownership involves one of life’s most significant financial investments, and because of that, we believe that the process of buying or selling should offer clarity, opportunity and trust,” remarked Cameron Merage, CEO of First Team Real Estate. “The investment we’ve put forth in our RoadMap-AI platform is an investment in the satisfaction of our clientele, which is and always has been our north star objective as an organization.”
For agents within the First Team Real Estate organization, this powerful technology stack—a suite of easy-to-use tools leveraging predictive analytics, artificial intelligence, and varied data channels—is yet another reason that First Team remains the area’s number one choice not only for savvy clients, but for savvy agents as well.
“We’re arming our agents with a user-friendly means in which to leverage best-in-class technology that’s proven to streamline business operations, enabling them to focus more on the most important element of their business—their clientele,” explained Terry LeClair, First Team Real Estate’s SVP. “Our bespoke RoadMap-AI represents not only proven technology, but more importantly, the expertise of the real estate industry’s most experienced technologists, and the result is a product that gives agents the functionality of a personal assistant.”
Just a few examples of the powerful tools to which First Team’s agents now have access:
- The industry’s #1 lead gen system, proven to generate 6 million leads a year
- Website templates to make impactful personal branding easy
- An easy-to-use dashboard to manage leads and follow-up with minimal effort
- Seamless integration with the organization’s tried-and-true digital tools, live chat, AVM and iTour media
“Success in real estate is defined by building relationships and bringing people together,” stated Michael Mahon, President of First Team Real Estate. “Servicing thousands of buyers and sellers every month, our RoadMap-AI platform enables us to enrich the relationships between buyers, sellers, and agents, supporting our broader mission of making a difference in the communities we call home across Southern California.”
Founded by Cameron Merage 44 years ago in the community of Huntington Beach, First Team Real Estate is recognized as Southern California’s largest independent brokerage with nearly 2,000 associates, 8,450 homes sold, and sales volume in excess of $5.8 billion in 2017.
