HERMOSA BEACH, CA – 1818 Manhattan Ave languished on the market for eleven months in 2019 with no offers, but First Team Real Estate agent Matt Tilley knew that with the proper marketing strategy and timing, the owners could make their much-anticipated move a reality. Going under contract after only 9 days on the market, the beautiful Cape Cod-style beach home sold for $3,500,00, allowing the sellers to head straight to their next dream home.
Affectionately known as The British Bloke, Tilley met the owners after an unsuccessful sales attempt had delayed their goal of moving to Santa Barbara in order to be closer to their children and grandkids. “The sellers were speaking to several different agents about their options, and I was the only one with a consistent vision, who understood that despite the current pandemic, it was an advantageous time to sell” describes Tilley. “With the proper marketing and presentation, I knew this home would sell quickly in today’s market.”
Combining unobstructed ocean views with undeniable character, the home is perched on one of the highest points of North Hermosa’s Manhattan Avenue, earning a designation of “Walker’s Paradise” according to WalkScore.com. Graced with abundant natural light, “sit down” ocean views, and coveted indoor-outdoor California living, this sophisticated beach house is truly a special home.
Tilley prepared the listing to sell for top dollar by paining the exterior a trendy gray and having the interior staged by expert Meredith Baer. He also had an extensive marketing strategy including a front-page feature on DIGS magazine with a full four-page spread, twilight video walkthrough, drone video, and of course extensive high-resolution photography. In today’s luxury real estate market, Tilley understood that building an emotional connection with potential buyers and making them feel comfortable viewing the property in their preferred medium was crucial to attracting the right buyer.
“I like to provide my clients with peace of mind, and thanks to a bulletproof marketing plan and our luxury affiliation with Christie’s International Real Estate, I was able to deliver just that,” explains Tilley. “We were under contract with our buyer after 9 days on market and were also able to secure a backup cash offer through First Team’s extended Christie’s network, ready and waiting in the wings if anything fell through with our primary buyers. Between my client and the buyers, this deal had a lot of contingencies in place but everything came together perfectly in the end.”
Thanks to the generous offer they received, the sellers were able to purchase their dream home in Santa Barbara without wasting any time renting between moves. For more information on Matt Tilley and real estate the proper way, visit thebritishbloke.com or contact him directly at (323) 350-5770.
